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From cloud to customer.
We'll explore...
Why good data management is mission critical to your business and customer experience.
TBC
CENTRAL LONDON
With the cost-of-living crisis, consumers and enterprises are increasingly considered with their spending. Brands and organisations must be able to connect with customers through memorable human experiences to drive spending and loyalty, particularly in uncertain times.
Data is the key to unlocking the experience your customers are looking for. But gathering the valuable customer insights needed to thrive can be challenging, and you need the right tech stack and culture to support.
This event is brought to you by Adobe and Microsoft who together know what it takes to extract true value from data to deliver highly-personalised experiences. They also have the technology to support, all available on Microsoft Azure.
This intimate roundtable has been especially curated for senior IT and marketing professionals to explore:
Roundtable event for IT and marketing leaders
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Data-driven organisations are 23x more likely to acquire customers and 6x more likely to retain them.
How to transform your approach to customer experience across consumers, technology, and perhaps your most important assets, your people.
Venue
Gerry Brown
Customer Experience Research Director
IDC
Adobe speaker
Job title
Adobe
Microsoft speaker
Job title
Microsoft
Joint customer speaker
Job title
Account
How do the cloud and marketplace procurement support a data-first strategy?
What are the features of a successful data-driven workplace culture?
What are the features of a great human customer experience?
Why is trust so important in gathering data insights?
Click here to find out more about Adobe Experience Platform, available on Microsoft Azure.
9am - 12pm, 19th April 2023
Agenda
9am Arrivals
Agenda
Please find a more detailed look at the morning below.
9.30am Opening keynote, 'From cloud to customer'
10am An interview with TSB
10.35am Break
The first presentation of the day will be given by Gerry Brown, Customer Experience Research Director at IDC.
10.15am Panel session
Adobe and Microsoft will sit down with TSB to hear about how they've taken valuable insights from their data to improve customer experience.
10.45am Roundtables
11.35am Q&A
12.00pm End
Your opportunity to ask those burning questions. Hosted by Soraya Scott, Microsoft and Suzanne Steele, Adobe.
Stories from the frontline: Hear from our panel of brand-side marketers on their biggest challenges and wins from the past 12 months.
Breaking into groups with your industry peers, hear from others on the Marketing-IT relationship and its important role for data and CX.
Enjoy a mid-morning break and grab a coffee and breakfast.
Join us from 9am for breakfast. Grab a coffee and network with your peers.
Venue
Nobu Hotel London Shoreditch
10-50 Willow St, London, EC2A 4BH
Leading the session.
Click the headshots to learn more.
