83% of enterprises have plans to invest in Gen AI or already have done so.

AI is set to change the way the world interacts with the internet and, in turn, transform digital engagement between a brand and its customer.

However, siloed data and teams, fragmented systems, an explosion in the number of supported digital channels, and the rapid evolution of AI mean many businesses are struggling to leverage AI to produce tangible results.  

The critical question for digital experience leaders is: 
In a world full of AI promise, how can brands navigate the challenges that come with adopting an AI-first digital strategy to optimise digital customer experience?  

Join IBM iX , Adobe and AWS for an exclusive breakfast event in Düsseldorf where market leaders will share game-changing insights on how your business can benefit from the full potential of AI for digital experience.

Meet the speakers

Bernd Eßmann

Executive Director Digital Platform Consulting / AI Lead, IBM iX DACH

The power of 3: Discover how the latest technology, cloud capabilities and strategic support can optimise your digital experience. 

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Digital experience in the age of AI

Join IBM iX, Adobe and AWS in Düsseldorf and discover how AI can optimise content workflows and deliver hyper-personalised customer experiences at scale.

Breakfast event

Adobe Experience Lab, IBM iX Studio Düsseldorf

11 February 2025, 9am - 12.30pm

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Mikail Sözeri

Senior Alliance Manager, IBM iX DACH

Unlock hyper-personalised offerings and seamless customer journeys. 

How Adidas has developed a seamless, intelligent content supply chain to engage their customers more effectively, faster, and with greater precision. 

What's in it for you?

Agenda

09.00 - Arrival, Registration, Breakfast and Coffee

09.40 - Welcome and Intro

10.00 - Unlock the Future of Customer Experience through Modern Data, Personalisation and Agentic AI

10.30 - Composable CX, Content Supply Chain & GenAI: Where are we actually?

11.00 - Coffee Break and Networking

11.50 - Interactive Demo Session: Adobe Content Supply Chain powered by AWS

11.20 - Topic Deep Dive: Content Supply Chain Trends

12.10 - Closing and Thank you

Samira Imsirovic-Kaya, IBM iX & Jan Kempelmann, IBM iX

Halit Özmen, AWS

Jan Kempelmann, IBM iX, Martin Buchmann, Adobe, Eva Blank, IBM iX, Michael Frey, IBM iX and Halit Özmen, AWS

Christian Vogel, Adobe

Break down team and data siloes for seamless workflows.

Michael Frey, IBM iX

12.30 - Networking Lunch

Location

Adobe Experience Lab, IBM iX Studio Düsseldorf

Plange Mühle 1

40221 Düsseldorf

Meet the speakers

Samira Imsirovic-Kaya

CXO DACH, IBM iX

Jan Kempelmann

Executive Director / Practice Lead, IBM iX

Halit Özmen

EMEA Customer Exp. PDS, AWS

Christian Vogel

Head of Sales GTM Content for Central Europe, Adobe

Michael Frey

Director Practice - Content & Workflows, IBM iX

Join the event

Martin Buchmann

Partner Innovation Lead EMEA, Adobe

Samira Imsirovic-Kaya, IBM iX & Jan Kempelmann, IBM iX