New technologies are enabling businesses to unlock new levels of digital efficiency. Brands are now able to offer consumers 'effortless' digital experiences. 

Although a crucial part of the customer journey, digital efficiency isn’t the sole driver of stand-out experiences. Too much efficiency can even lead to 'experience debt' which manifests itself as biased results, a lack of inclusivity, feelings of isolation, and misconnect with the brand.

Conversely, too many moments of connection, or offering them at the wrong time, can drive prospects to become frustrated and abandon the journey.

Finding the balance between the two is difficult!

The important roles of efficiency and connection in the customer journey.

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Digital Efficiency vs. Customer Experience:

We'll explore:

Virtual event

August 4th, 11am PT/ 1pm CT/ 2pm ET

Improving efficiency and accelerating digital change are two of the top three priorities for 400 of the world's leading CMOs.

We're inviting customer experience and ecommerce professionals to join this digital event as we uncover how brands can strike the perfect balance between digital efficiency and customer experience. 

Dr Ari Zelmanow, a leading consumer psychologist will explore the experiences shoppers want, and when.

Hear brand-side experiences of finding the balance from M.A.C Cosmetics, Varo Money Inc. and more!

How to troubleshoot problems that may arise when trying to strike the right balance

Hear from...

How to find the perfect balance between immersive and efficient experiences.